Chartered Marketing Consultant - ChMC - Course


The Diploma in Marketing course course must be successfully completed in order to qualify for the ChMC designation. This program is delivered by our approved learning centre - Brentwood Open Learning College. BOLC is one of the UK's leading online and distance learning platforms specialising in online learning and Open College courses.


The Diploma in Marketing is a comprehensive programme designed to give students a competitive edge in this exciting field.


Course Details


The Marketing Diploma course  has been designed to help you expand your knowledge and skills in the marketing of products/ services for the customer, industrial and service sector.

Successful completion of this course will give an insight into the latest marketing trends and techniques, and will develop marketing skills that will help you for your exceptional career in the field


Course Syllabus

The course consists of the following thirteen topics:


  • Introduction to Marketing
  • Marketing Environment
  • Markets and Market Segmentations
  • Consumer Behaviour
  • Market Research
  • Marketing Planning
  • Product Development and Product Lifecycle
  • Product Pricing Strategies
  • Branding and Packaging
  • Channels of Distribution
  • Promotion Mix
  • Personal Selling and Sales Promotion
  • Advertising and Publicity


Course Key Benefits

  • Accredited Course
  • Full Tutor Support
  • Self Paced, No Fixed Schedules
  • Available to Students Anywhere around the World
  • Interest Free Fee Instalments

CABA students can study with confidence with our approved learning centre. BOLC provide a platform where you can enhance your potential by getting all the necessary skills, training and education that you need for your successful career.